Artist Empowerment Consultant, Brand Strategist, Nonprofit Leader

TAMMY (McCrary), CEO and chief inspiration officer of Artistology, is an entertainment consultant and entrepreneur. She has lived and breathed innovation and entertainment for more than twenty-five years. From her time as a hands-on artist manager and her role as a brand strategist to her success as a senior-level entertainment business executive and nonprofit sector leader, TAMMY has excelled at reimagining what it means to be a music industry pioneer. A passionate proponent of collaboration, TAMMY is a cofounder of the Transcendence Project, a cocreator of the Innergy Tuner app, the co-author of The Transformational Power of Sound and Music: A Handbook for the Sound Healer and Musician  and the best selling book, Succeeding Through Doubt, Fear and Crisis.

TAMMY’s visionary career began as a student at the University of California, Berkeley, where she worked as an artist relations coordinator with SUPERB Productions, the organization that oversaw the university’s concerts. Eventually, that early experience with event production led to decades of professional work in artist management, as she successfully guided acts ranging from a pop girl group and an award-winning jazz singer and pianist to a legendary diva.

As a producer, TAMMY’s credentials are as varied as they are impressive. She executive produced the legendary Chaka Khan’s Funk This, an album that garnered critical acclaim and two Grammy Awards, and she served as a producer of the 2013 Soul Train Music Awards. TAMMY also coproduced and was featured in Diagnosis, a documentary about autism that won the Emerging Filmmaker Award at the Cannes Film Festival’s American Pavilion showcase.

Driven by a desire to help those who are challenged like her son, Tallon, who has autism, TAMMY cofounded two nonprofit organizations: The Chaka Khan Foundation and Colored My Mind. During her tenure as the chairman of the Chaka Khan Foundation, the organization raised $1.4 million in aid of autism awareness and research, while Colored My Mind was able to band together in 2011 with the National Black Caucus of State Legislators and National Hispanic Caucus of State Legislators to reauthorize the Combating Autism Act of 2006. As a result of those joint lobbying efforts, the U.S. federal government committed to providing in excess of $3 billion for autism research and other services.

Following these diverse accomplishments, TAMMY founded the Artistology Academy and Community to empower artists at every level of success. Whether they’re just starting out, at the mid-level of their career or enjoying great success in the music, film, or television businesses, through her experience, resources, and vision TAMMY helps creative individuals take ownership of their artistic careers and utilize new technology in the most effective ways. Her mission is to inspire artists to collaborate and create products that make a positive impact in the world.

TAMMY resides in Los Angeles, California.

The Artistology Academy

Created expressly for the artist community. The Artistology Academy offers online courses,  in person workshops and experiences within an exclusive collaborative community for like-minded creatives.

Find out more